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Modified on: Fri, 10 Feb, 2017 at 6:31 AM
A mentions track scans the web for all mentions received by a brand and its affiliates over a period of time.
Tracking mentions for a brand help ascertain its perception in the market and the level of impact thereof. Insights such as number of mentions, executive mentions, sentiment analysis of mentions, as well as top authors and domains help determine the third-party champions of the brand.
To know how to set up a mentions track, click here.
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