Advanced configuration settings under a Content Track allow you to include or exclude keywords/ phrases/ terms from your content.


Here's when you can use these features:


Include


Use this feature if you're specifically interested in tracking only a particular product or business unit under your brand. Configuring it under the "Include" tab isolates it from the rest of the content published on your content channels. The resulting content dashboard will capture details and insights pertaining to that business unit or product alone.


Exclude


If you create content for a range of topics and would like to exclude a particular topic or theme from your analysis, configure it under the "Exclude" tab.