Use advanced configurations when you want to streamline your content further. It gives you the power to include or exclude topics/ themes/ keywords or phrases from your brand's content track.


Include


Use this feature if you're specifically interested in tracking only a particular product or business unit under your brand. Configuring it under the "Include" tab isolates it from the rest of the content published on your content channels. The resulting  content dashboard will capture details and insights pertaining to that unit or product alone.


Exclude


If you create content for a range of topics and would like to exclude a particular topic or theme from your analysis, configure it under the "Exclude" tab.